answer the following questions for e-Business / e-Commerce course:-

• Some companies use a social networking strategy in which they avoid making direct advertising or brand statements.

(i) Outline 3 advantages of this strategy.

(ii) If your company decides to use direct brand name and statements in their social networking strategy, give 2 cautions they should keep in mind.

• What is micromarketing and how can an online ecommerce company micro-segment their consumers using online data?

• Compare the placement of cookies by a site such as Amazon and the placement of cookies by a site such as DoubleClick? Do you agree with FTC's ruling that there were no violation of ethical standards by DoublaClick? Why?

• What are 5 advantages which can accrue to an electronic commerce company from using cloud computing services?

• Write short notes on:

(i) Active Server Pages - what are they and what advantage would an e-commerce site have by utilizing them.

(ii) Common Gateway Interface - what is it and what advantage would an e-commerce site have by utilizing it.

(iii) Two-tier client/server architecture -what are they and what advantage would an ecommerce company have by utilizing it.

Comment on the difficulties of offshoring IT projects to countries or regions of lower costs.From the point of view of an e-entrepreneur who wants to start a successful e-business, list 5 critical success factors which should be kept in mind when operating or running the e-business.