Answer the following questions (be sure to relate to the group project when explain the terms)

One and a half to Two pages for each.

1.____ Explain the difference between informational ads and transformational ads.

2.____ List six benefits and disadvantages an advertiser will experience by incorporating magazine media into the creative mix used for advertising

3.____ Define/ describe/ and give examples for the two dimensions needed for great advertising

4.____ List six benefits an advertiser can receive by incorporating newspaper media into its creative mix.

5.____ Define/Describe/ and give examples for the potential problems with visual media

6.____ Describe five different types of headlines used in advertising and described in

7.____ Describe typography and the four important criteria for selecting typography

8.____ What are the advantages/disadvantages of using online advertising

9.____ Compare/Contrast reach and frequency in advertising

10.____ When is TV advertising a good decision ?

11.____ Name any four rules of the layout that an artist must follow when creating an ad.