Answer the 5 questions in short essay form.

1. Reflect on why a culture of participation is critical to the success and effectiveness of social media. In your answer, describe how the values of a society or culture can help to facilitate or hinder a culture of participation.

2. Reflect on all the possible and various reasons that social media is not free for companies to utilize.

3. Give an example of a love mark that has personal relevance to you.

4. Reflect on why developing a social persona is a key decision for a brand.

5. Describe your (or another's) personal profile, social presence, and connections on a social networking site (SNS).