Answer each question as thoroughly as you can (but be to the point).

-What is personal selling? What are the advantages and disadvantages of a firm using personal selling to promote a product or service?

-Public relations specialists use several tools. Identify three of these tools and describe how they can help a company communicate with the public.

-Describe public relations and any three of its main functions.

-Briefly explain the major sales promotion tools.

-How can sales promotion be accomplished through samples?

-Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?

-How has the implementation of the National Do Not Call Registry changed telephone marketing?

-Discuss the four evolving company orientations. Which orientation is considered most successful and why?

-What is the primary focus of a customer-centered company?

-What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

-Identify the three major ways a company can manage its international marketing.

-Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

-How is the societal marketing concept related to marketing ethics?