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Answer all four questions. All references are required to be in current APA format.

1. What are the roles and responsibilities of the operations manager? What other functional areas does the operations manager communicate with and why?

2. In operations management, the term sustainability is used in corporate meetings. Explain what sustainability is and why it is a topic of hot discussion.

3. Describe the concept of a value chain and why should an operational manager concentrate on this concept. Please provide examples.

4. Explain the purpose of Customer Benefit Packages and describe how these packages contribute to customer value and satisfaction.

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