A description of the industry in which your product competes, its size, growth, current trends and developments, and any key factors necessary for an understanding of the setting. Also, a snapshot of your company, including a very brief history, the firm's development to its present status, product lines, sales history, target markets, current marketing mix, and other factors making the company what it is today. A background on the selected country (geographic, demographic, economic, cultural aspects, and political/legal issues.)

The product must be a new product or service that you develop; you may use an existing brand with an established track record and extend their product/service offering.

Notes: at least 3 paragraph (3-8 sentences each) and at least 2 sources to support (MLA)