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A.  Provide twelve business terms and definitions that are new to you that are used by this company.  You should be using these terms throughout your project where they make sense.

B. Describe the organizational structure of the business relative to these five functional areas:
Marketing
Include different forms marketing/sales/advertising used.  Who or what is the target market?
Human Resources
Describe the organizational structure in terms of functional or divisional (if divisional, it is by product, geography, customer, etc..)
Accounting
What are the most significant costs/expenses associated with this business?
What is the most significant source of revenue for this business?
What is the most profitable segment of this business?

Finance
What are the primary sources of financing used by this business (example: stocks and bonds)?

Operations
Include items such as:  inventory management, quality control, and production.

C.  Discuss the inter-relationship issues among the functional areas (core areas) of the organization.
D.  Discuss any key aspects of the management, their leadership, planning, and people. Think about empowerment.
E. Explain how the evolution of technology has affected this business.
F.  Discuss how technology impacts the functional areas (core areas) of business.

G.  Discuss how the basic laws of economics affect this business

How does international trade affect this company
Describe their product(s)/services.
How do their products provide solutions to their customer’s problems?
Describe who their customers might be and how they find /identify them.
How do they determine their price and/or price strategies?
Describe how supply and demand might affect this business’ operations

H.  Discuss any career opportunities within the business.

What type of credentials are needed for a job with this company (example: type of degree/major), experience desired, and any current salary ranges.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9760668

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