Analyzing Results of a Marketing Strategy

This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

In this Assignment, you will engage in the development of the following professional competencies:

• Analyze Quantitative Data
• Active Listening

Marketing Simulation

After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below.

Assignment: Minnesota Micromotors Paper Instructions

Please answer the following questions in a 3-5 page paper (include additional title and references pages) and include APA format and citation style with accompanying references:

1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1?

2. What were the results of your decisions?

3. Analyze the results in terms of success or failure.

4. What changes will you make in future quarters?

Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting "Control+C," and then inserting the results in your paper by hitting "Control+V."

5. Please view the rubric below for full Assignment details.

6. Why is the notion of derived demand so important for companies selling products and services to other organizations?

7. What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM)