Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Robin Banks is concerned about the growing obesity rates in the Australia and the impact that consumption of fast food has on it. Robin would like to explore establishing a new fast food chain in Australia, but one that focuses on low calorie food.  She wants it to be seen as a viable alternative to KFC, McDonalds, Red Rooster and similar chains that have multiple outlets and drive thru as well as dine-in options. You will be writing a report for Ms Banks in which you address the following content (additional help with what to cover is provided online):

problem 1: Discuss the buyer behavior associated with fast food consumption.

problem 2: Analyze the Microenvironment. Who are relevant publics? Who are suppliers? Identify who the competitors would be – Briefly summarise the likely competitors, what they offer and who they seem to target.

problem 3: Analyze the Macroenvironment. What are the society-wide influences on fast food? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?

problem 4: Suggest a possible marketing strategy–The aspects of marketing strategy that you should cover include:

a) Your recommended target market. Don’t forget to describe how you segmented the market and how you selected the target market   
b) How the new business should be positioned–give an overview of positioning theory briefly and then describe one or more positioning approaches that you think the shop should follow.   
 
problem 5: Outline the following three elements of the Marketing mix:

a) Ideas for the products and services that could be offered and how they can be offered. describe the different levels of product and how you think Robin should apply  them.

b) Pricing-Describe the pricing strategy that you recommend and justify your choice.

c) Distribution–Briefly outline the distribution strategies you would recommend. For ex, Where would you locate outlets? Would you own retail outlets, or offer franchise options?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92718
  • Price:- $70

Priced at Now at $70, Verified Solution

Have any Question? 


Related Questions in Marketing Management

Discussion one 75-150 wordsbullfor this discussion select a

Discussion one 75-150 words •For this discussion select a product or service that you would like to investigate. •See at what price retailers are selling that product. Document at least three retailers and their current ...

Research paperfor this assignment read the case study

Research Paper For this assignment, read the case study, "Sonance," on pages 563-578 of your textbook. You will compile a comprehensive case study analysis based upon this case. This involves a critical review of the com ...

This week you will continue the work you started on your

This week you will continue the work you started on your new product. This week you will identify and explain the break-even point. 1. Using a spreadsheet software program, create a chart showing the costs of your produc ...

1 what is bcg matrix why do we need bcg matrix how we can

(1) What is BCG matrix? Why do we need BCG matrix? How we can use BCG matrix for effective strategic formulation? (2) How do you categorize various Monsanto's products/services into one of four categories of BCG matrix ( ...

The local health department is considering a new program

The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with crea ...

Choose a brand and answer questions below1 describe your

Choose a brand and answer questions below. 1. Describe your brand's primary channel of distribution. Is your organization a producer, merchant wholesaler, retailer, agent, or broker? Why does this type of channel work fo ...

A 22 kg rock is released from rest at the surface of a pond

A 2.2 kg rock is released from rest at the surface of a pond 1.8 m deep. As the rock falls, a constant upward force of 4.7 N is exerted on it by water resistance. Let y=0 be at the bottom of the pond. Part A: Calculate t ...

Discuss the 5 levels of a products life cycle please give

Discuss the 5 levels of a product's life cycle. Please give one example of a specific product that has followed this cycle.

To advertise yourself conduct any three of these activities

To advertise yourself, conduct any three of these activities and submit a memo detailing your progress. Leave a personal comment. Make a connection with a person with whom you have a professional interest. Then, visit th ...

Reflection describes the followingkey lessons that you

Reflection describes the following: Key lesson(s) that you learned (individually) as you completed the simulation What you would have done differently had you been the sole decision maker for each of the functional areas ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen