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Analyze the eight major steps:

1. Identify the Audience

2. Determine the objective

3. Design the communications

4. Select the communications channels

5. Establish the budget

6. Choose the media mix

7. Measure results

8. Manage the integrated marketing communications process in delivering effective communications for a healthcare provider in your community and make at least one recommendation for improvement.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91951547
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