Analyze the challenges and opportunities confronted by Google. Your analysis should include an overview of Google organizational environment, the external forces putting pressure on the existing business model, and a description of how those pressures are affecting Google. When considering external forces, address the makeup of these forces in terms of competition that Google is facing.

Evaluate how two current practices or trends in HRM could be implemented in Google to help it respond to the pressures and changes it faces. Describe why these practices would be effective, using trade and scholarly literature on these practices to substantiate your claims. Consider in your evaluation how an engaged workforce could address Google organizational pressures.

Develop a list of 4–5 best practices to effectively facilitate greater employee engagement in the specific organizational environment you are considering and, in turn, create broader organizational change. To do so, draw on evidence-based best practices from the field and tailor these to the specific context of Google. Consider in your best practices ways to manage employee resistance.