Q. Strategic Plan, Part I: Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain importance of your selected business's vision, mission also values in determining your strategic direction. Include following:

Define your business, products or services also customers by developing a mission statement. Ensure that you are differentiating your product or service.

Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in future.

Define your guiding principles or values for your selected business considering topics of culture, social responsibility also ethics.

Analyze how vision, mission also values guide organization's strategic direction.

Evaluate how organization addresses customer needs also critique how they achieve competitive advantage.