Analyze how the organization used public relations to create a brand and influence public opinion.

How is your selected organization adapting to the social media sites and other venues in the 21st century?

Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization (include an evaluation of the organization's response to the crisis in your analysis).

Compare and contrast the similarities and differences between the public relations campaigns of your organization and another organization. If your organization is for-profit, select a non-profit organization for your comparison organization, and if your organization is non-profit, select a for-profit.