Analytical reports differ significantly from informational reports. Both seek to organize and present data clearly; however, analytical reports also evaluate the data and may seek to persuade the reader to accept recommendations. When writing analytical reports—such as justification or recommendation reports, feasibility reports, and yardstick reports—take time to consider whether you are going to use a direct or an indirect approach.

Consider the scenario, and then answer the question.

You are the manager of a marketing company. The company recently hired a new writer who suggested the company order noise-reduction headphones so writers can concentrate. You think this is a good idea, and you don’t expect there will be resistance to the request. However, you need to write a recommendation report to the president before ordering the headphones.

1. What should you include in your report?

An indirect approach

An explanation of the pros, cons, and costs

A description of alternative solutions with the most promising first

2. When writing a recommendation report using an indirect approach, how should you present the problem or need that your recommendation addresses?

Keep descriptions vague.

Use specific examples.

Consider the scenario, and then answer the question.

You work for an environmental consulting firm. You are asked to write a feasibility report about reducing energy costs for a vegetable-canning company.

3. What should you do before writing the report?

Gather the background information, and determine the problem necessitating the proposal.

Establish criteria for comparison.

Draw conclusions and make recommendations.

4. Yardstick reports (tell how the criteria were selected or developed / examine problems with one solution / avoid mentioning alternatives).