Analytical and Application Study of Retail Management at a retail format

Contents

This assignment is based on a single retailer and all questions have to be answered keeping that retailer in mind

1.

- Visit any big sized retailer of your choice.

- Provide a brief overview of the retail store like see, merchandise classification, pricing strategies, product categories, ambiance interior & exterior, 4 Ps of Marketing and role of Manager and employees at retail store.

2.

- Who are the retailers' competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.?

- Who is their target audience? (describe demographically and psychographically. if possible) How does this compare to the competition?

3.

- What image do they want to convey and how do they attempt to position themselves in the minds of consumers in the market?

- What is their current image in the industry and in the minds of consumers? Is this image working for them? How does this compare with the image of competitors?