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Analysis using the text, and a MINIMUM of 6 current, relevant and academically approved sources including academic journal articles plus other supporting research as required e.g. reports on current trends in the given industry and market.. Grades higher than a pass will only be awarded if more than the minimum number of academically acceptable sources are used. Research chosen need to be recent (written since at least 2008 for theory, and 2012 - 2014 for market or industry related information) and relevant to both the topic and context of the assessment task. Additional non-academic sources may also be used, however students need to show an understanding of their validity. Sources such as Wiki..., scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used - use of such sources will result in a fail grade. Presentation: Word .doc or .docx - 1500 + 10% word short report - title page, executive summary, table of contents, suitable headings and subheadings, conclusions

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91613465

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