Analysis of the 4 Ps of the Marketing Mix based on Shoe Carnival, Inc.

a. Product: i. List the company’s primary products or product lines (if there are numerous products falling into many product categories).ii. From which product line, or lines of business, does the company generate most of its revenue? Describe the primary target market of the business. What is the value proposition that the company offers this target market?

b. Price: What is the price (or price range) of the company’s products or product lines? State by product or product line.

c. Placement: What is the, apparent, placement (distribution) strategy for the products or product lines?

d. Promotion: How does the company promote its product or product line? How does it communicate with its customers?i. Describe the promotion mix.