(Answered) Analysis of a print advertisementguidelinesyou have to

Management Studies

Analysis of a print advertisement

Guidelines:

You have to write about the following for

1. what is the message theme for Pepsi print advertisement?

2. what is the leverage point (attribute-benefit-personal value) for Pepsi print advertisement?

3. what is the appeal for Pepsi print advertisement?

4. executional framework for Pepsi print advertisement?

5. what is the tag line for Pepsi print advertisement?

6 what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?

http://files2.coloribus.com/files/adsarchive/part_1829/18290205/file/pepsi-halloween-600-73289.jpg

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Marketing Management, Management Studies

Category:- Marketing Management
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