Analyse the purchase decision process for1 a candy bar2 an, Ask an Expert

Management Studies

Analyse the purchase decision process for:

1. A candy bar

2. An automobile

Detail each step in the consumer decision process for a "typical" buyer. For example, explain how a person "becomes aware" of the want/need. Next, discuss the typical information search a buyer goes through. Carry this approach through each step after discussing your experiences.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93124660

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