An organization must have a deep understanding of its underlying activities in order to successfully use its informational technologies to achieve a strategic advantage.

a) What is competitive advantage and how do you measure it?

b) What does "value chain" mean and how does it relate to competitive advantage? Identify strategies that can be used for cost advantage.

c) What is differentiation? Give examples of differentiation in the IT industry.

d) What are the characteristics of offensive and defensive competitive strategies?

e) How do countries achieve competitive advantage using technology? Identify the role technology can play in establishing competitive advantage.

f) What are the risks associated with using technology for competitive advantage?

g) Can competitive advantage be achieved primarily through innovation in technology?

Also, in regards to your presentation, consider the following:

If you had to present to a group of key stakeholders, how would you organize your presentation and what techniques for presenting would you employ? Think about a professional presentation that was particularly effective or that spurred several questions. What strategies would you implement to receive and address critical feedback? Share any lessons learned from prior work, life, or seminar presentations that would help you effectively present your redesign and gain buy-in.