1 An important advantage of specialty advertising is its:

A versatility
B low specific costs
C potentially broad reach
D ability to significantly lower the cost of sales calls

2 A recent study of top salespeople found that they:

A work from the customer's perspective and use past "success stories."

B do most of the talking during the sales call.

C see themselves as vendors and tend to not leave sales materials with the customer.

D tend to be indirect, taking their time to get to the point with the customer.

3 ________ refers to a key customer benefit or a product or service that sets it apart from its competition.

A Differentiation

B Competitive advantage

C Unique product selling

D Unique selling proposition