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An ice cream company is planning a launch of three new ice cream flavors, but the decision-makers need to know which three of 12 new flavors would be the best to include to the rollout. The decision-makers recommended that they do a preliminary taste preferences test in one State. So, the company will use the top 3 chosen flavors and design a nation-wide marketing for the product launch.

a) Why does the company want to limit a new campaign to 3 flavors only?

b) Is a State-wide sample possible? How should the company choose a proper population sample (representation and size) to test their ice cream flavors?

c) How would you design this research effort to get that test population to sample the ice cream?

d) What are the expected limitations in your research methodology?

e) How will you minimize errors so that the decision-makers can plan their launch with reasonable expectations?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92249689

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