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An avant-garde clothing manufacturer runs a series of high-profile, risqué ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ads, but it has been collecting statistics on the number of phone calls from irate viewers:

Type

Description

Number of Complaints

R

Offensive racially/ethnically

10

M

Demeaning to men

4

W

Demeaning to women

14

I

Ad is incomprehensible

6

O

Other

2

a) Depict this data with a Pareto chart. Also depict the cumulative complaint line.

b) What percent of the total complaints can be attributed to the most prevalent complaint?

Operation Management, Management Studies

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