An Auto Manufacturer plans to build a new car for the low-price end of the market. you and your fellow class members present employees of the manufacturer and you have been asked to plan for making sure that the new car will be a hit with the customer population. As a team you have determined that employing QFD wold be the best way to do that.

!- Describe how you would obtain VOC input.

2- Your team has collected VOC input, including the following custemer wants/needs:

low price fuel efficient Realaible

Fun to drive comfortable up-ro-date technology

cheap to operate seating for 4 or 5 attractive styling

safe built to last easy to maintain

How should your team process these inputes to become the VOC customer needs or WHATS?

3- Describe the steps that might be used to build the planning matrix

4- Describe how the Technical Requirements matrix ( how the company intends to respond to VOC needs/wants) is constructed

5- illustrate the method for evaluating the interrelationships between the WHATs and HOWs

6- we will assume that the technicl requirments ( HOWs) have been distilled to the following

operation economy fuel efficiency Reliability / durability

Handiling comfort/ safety technology

low wight cost control

As best you can determine the direction of correlation between these technical requirements ( HOWs)

7-Describe how the design targets are established.