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prepare down a 1,400 to 1,750 word paper in which you prepare a plan for your advertising, creative and media strategies. At a minimum, your paper must comprise an advertising plan comprising of the given:

a) A short analysis of Baderman Island, comprising its unique selling points and its marketing condition.

b) An analysis of your target audience, comprising demographics, psychographics and lifestyle.

c) Creative strategies which you might adopt to develop your campaign.

d) A positioning statement for the campaign.

e) Your message platform-is it a call for action, for illustration, or is it brand building?

f) At least two of the given media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet and out-of-home.

g) A rationale for all strategies comprising creative and media choices.

h) Define and defend your choice of resources comprising in-house, freelance, agencies and so on.

Format your paper according to the APA rule.

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