An aged shopping mall is undergoing renovations and the, Ask an Expert

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An aged shopping mall is undergoing renovations and the management company has hired you to coordinate an "exiting entertainment extravaganza" to celebrate their grand reopening. They want to tie this in with a special "Midnight Madness Sale" promotion. As a planner, what is your recommendation for venue, entertainment, and theme? What questions do you need to ask your client to ensure you are matching goals to the event proposal?

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