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An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. Information about the three media (for each commercial) is shown below.

            Medium         Cost      Consumers Reached       Exposure Quality

                TV            $2500             100000                            30

              Radio         $ 750              25000                             40

        Newspaper      $1500              50000                             25

If the number of TV commercials cannot exceed the number of radio commercials by more than 4, and if the advertising budget is $50000, develop the model that will maximize the total number of consumers reached and achieve an exposure quality of at least 500.

Formulate a linear programming model for this problem by defining the decision variables, objective function, and all the constraints. Do NOT solve the problem after formulating.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92032912

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