An advertising campaign focuses on consumers who are, Ask an Expert

Management Studies

An advertising campaign focuses on consumers who are intensely loyal to Vans, the surf and skateboard brand best known for its quirky, slip-on canvas shoes. What steps would you take to tap into this brand community? As you develop ideas, explain how those approaches would connect to the rituals and values of that community. What socio-cultural meaning would the campaign convey about the brand and its users?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92238786

Have any Question?Write your Review or question?

Related Questions in Operation Management

Approximately one third of all it projects fail while there

Approximately one third of all IT projects fail. While there are numerous reasons, including funding, poor requirements, and lack of ROI, the main reason may be due to team dynamics and communication. Provide a summary o ...

Because many aspects of health care operations are changing

Because many aspects of health care operations are changing, health care administrators oversee a wide variety of projects. These can include logistical projects such as moving a department to a new facility, technology- ...

1 what is the purpose of monitoring and measuring the smm

1. What is the purpose of monitoring and measuring the SMM campaign? 2. Why must SMM content focus on the audience rather than the organization? 3. You are getting together to start a company that sells widgets for consu ...

Create a list of potential businesses with these six idea

Create a list of potential businesses with these six idea categories each; Take a look at the things that frustrate you and your family, Examining trends around the region, nation, or world that may not have reached your ...

For this assignment you will consider the most effective

For this Assignment, you will consider the most effective usage of both qualitative and quantitative risk assessments methods as applied to the provided Pepsi Refresh Project case study. Consider the parameters of the ca ...

Observational exerciseleadership skillspurpose1 to develop

Observational Exercise Leadership Skills Purpose 1. To develop an understanding of different types of leadership skills 2. To examine how leadership skills affect a leader's performance Directions 1. Your task in this ex ...

1 how network effects can be useful in our life or in

1. How Network effects can be useful in our life or in school, at work or in personal life? 2. What elements affect an organization’s ability to compete globally? 3. Analysis of Bp organizational structure and manageme ...

1 identify the primary issues that relate to technology

1. Identify the primary issues that relate to technology investments in the public sector. Do you believe ROI analysis must be carried out for all IT projects? 2. Post an instructional strategy that you have used as an i ...

Describe the role of vision and mission statements in the

Describe the role of vision and mission statements in the strategic management process According to Glassdoor’s newest report on job trends, there are close to 6 million jobs to be filled right now, a record number since ...

Many of the distributions available in risk have

Many of the distributions available in @RISK have application to specific kinds of situations. For example, the Poisson and exponential are generally used to describe characteristics of queuing environments. We will disc ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert