An ad campaign for a new snack chip will be conducted in a, Ask an Expert

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Q. An ad campaign for a new snack chip will be conducted in a limited geographical area also can use TV time, radio time, also newspaper ads. Information about each medium is shown below.

Medium Cost Per Ad # Reached Exposure Quality
TV 500 10000 30
Radio 200 3000 40
Newspaper 400 5000 25

If number of TV ads cannot exceed number of radio ads by more than 4, also if advertising budget is $10000, develop model which will maximize number reached also achieve an exposure quality if at least 1000.

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