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Amity MBA : Subject: Research Methodology

Q:1: Should Nike switch a focus on celebrity to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike management take the decision. What kind of research should be undertaken?

Q:2: How would you describe the buying behavior of consumers with respect to athlete footwear?

Q:3: Define the marketing research problem facing Nike, given the management decision problem you have identified?How can the internet be used to help Nike in conducting marketing research and in marketing its products?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92292820
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