(Answered) Amazon local marketing plan in powerpointnbspa current

Management Studies

Amazon Local Marketing Plan in Powerpoint

A. Current Marketing Situation

1. Market description

a.Segmentation (describe target market using segmentation characteristics)
b.Marketing targeting strategy
c.Value proposition
d.Factors influencing consumer behavior of the primary target market
e.Buyer decision process of the primary target market

2. Product review

a. Levels of product/service
b. Type of product/service
c. Product/service life cycle
d. Benefits/features analysis
e. Differentiation
f. Branding strategy

3. Competitive review

a. Competitive analysis
b. Market share
c. Competitive positions and roles
d. Strategic sweet spot
e. Positioning

4. Distribution review

a. Current supply chain members and roles
b. Value-delivery network analysis
c. Current type of distribution strategy

B. Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT)

1. Microenvironments

2. Macroenvironments

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91642676
Price:- $60

Verified Expert

Priced at $120 Now at $60, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Discussion questions 1what are the most likely consumer

Discussion questions: 1. What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots play ...

Question a explain the differences between legal and

Question: (a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions. (b) What do you think about companies incorporating social ...

Question introductionthis assignment entails development of

Question: INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided that allows you to organ ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Question reflective journal 1 my views on mass media or

Question: Reflective Journal 1: My Views on Mass Media or Effects of Advertising APA FORMAT Write a 3/4 to 1 page journal entry (300 to 500 words) in which you: Describe one or two (1-2) experiences with mass media (movi ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Assignment project -assignment objectives - apply research

Assignment Project - Assignment Objectives - Apply research concepts and principles by developing a research strategy and proposal for a project Assignment Description - Part 1: During the past few weeks, you have consid ...

Marketing research assignment -1 case study - read the case

Marketing Research Assignment - 1. Case study - read the case and answer the questions which follow: Case - Your Supermarket Is Spying on You Tesco, one of the biggest supermarket retailers in the United Kingdom, has a w ...

Question explain the importance of variation to health-care

Question: Explain the importance of variation to health-care organizations and answer the following questions. 1. What might be the key processes for health-care organizations? 2. What are the potential common causes of ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert