(Answered) Amazon case projectread and analyze the fastcompany article

Management Studies

Amazon Case Project

Read and analyze the FastCompany article "The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future"

https://www.fastcompany.com/3039887/under-fire

Prepare a brief essay (up to 3 pages, double spaced 11-pt font, plus references and appendices), covering the following issues:

1. analysis of Amazon's current business model (essential characteristics)

2. how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazon's business model

3. recommendations for Amazon: what to do with the Fire Phone? (e.g., to integrate it into existing business model / discontinue / other options...)

You may use additional information for analysis (cite it!)

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