Although the elements of copywriting differ greatly for print and television ads, integrated brand promotion campaigns use both print and broadcast media alike to deliver consistent brand messages. Select a television ad and analyze its copy, visual aesthetics, tone, style, and persuasive strategy. Then write your own print version of the ad, attempting to provide a similar presentation of the brand’s features and benefits. As you write your headline, subhead, and body copy, be sure to align your message and style with those seen in the television ad.*** Use the tips for writing print ads listed in the chapter. Explain in detail and give examples when necessary.The only way I can share it is to give you the info below. (If you copy and paste my question just before the astrisk in the search engine you will have access to the book to assist you).
Book: Advertising and Integrated Brand Promotion By Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum Page 222
What missing referwnces are you talking about ?