(Answered) Although no single approach can guarantee success in

Management Studies

Although no single approach can guarantee success in marketing and advertising, STP marketing should always be considered when consumers in a category have heterogeneous wants and needs.

Think about a product that you have used in the past week and explain the differences between segmenting, targeting, and positioning in the STP approach to marketing for this product.
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Marketing Management, Management Studies

Category:- Marketing Management
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