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Almost every banker thinks his or her firm provides better service than its competitors. If this idea is accurate, and customers recognize it, the bank creates and delivers value through ______ excellence.

A. promotional

B. customer

C. product

D. operational

2. The Vine app allows users to share mini-movies on Twitter, satisfying the primary motivation of the need

A. to accomplish

B. to socialize

C. for self-expression

D. to discover

Operation Management, Management Studies

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