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All of the following approaches are appropriate for reducing the commitment to poorly performing new products except:

a. give a bonus to the manager in charge of the new product development

b. include naysayers or skeptics on the product review committee

c. decouple the withdrawal decision from previous investments

d. use a stopping rule developed early on

e. provide negative feedback to the manager in charge of that new product development.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91903134

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