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All companies have strengths, weaknesses, opportunities and threats. True False ?

The marketing plan should include the 4Ps: Price, Profit, Place & Promotion. True False

Bulk purchasing discounts are one of the principal advantages for franchisors. True False

Franchising is typically riskier than developing a startup. True False ?

No business plan would be complete without a clear definition of the target market and its size. True False ?

Franchisors are those who typically purchase franchises from franchisees. True False ?

Franchisees suffer from a restriction of their freedom. True False ?

Strengths and Opportunities are the two parts of the SWOT that can be controlled by the business. True False

Opportunities and Threats are external in nature. True False

With the advent of the internet, the bargaining power of buyers has been diminishing over time. True False

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