Albert Einstein noted, "Not everything that can be counted counts and not everything that counts can be counted." This is the conundrum for leaders seeking to use an evidence-based approach to management and decision-making. In our information-rich world, too much data is a serious challenge for those who need to make informed decisions. Therefore, it is crucial that the evidence one uses is based on logic and facts, however unattractive they might appear.

• Integrating material from Chapter 3 and the article "Evidence-based Management," respond to the following. How might the use of evidence-based management help leaders and managers better evaluate a company's external environment?
• Specifically, what advice would you give a company's strategic thinkers if they wish to implement an evidence-based management approach in their strategic process?
• Provide a summary of the benefits and drawbacks of using an evidence-based management approach.

This is a discussion question. Explanation 2-3 paragraphs