Alaska Coffee Company (ACC) confronts operational issues and a major competitor's entry into its home market. The company's key leaders are in need of strategic management advice to handle the increased complexities of a growing enterprise. 
As a member of the company's strategy team, you have been tasked with analyzing some of ACC's strategic challenges and preparing a report for the company's top management and board of directors.
Your report should include the following information. 

1. Leadership - Identify leadership issues requiring Powell's attention during the strategic management process.

2. External Environmental Analysis - Identify at least two each general, industry and competitor forces with immediate strategic implications for ACC. For each one specifically, list: what the force is, why it is significant and what ACC may do to react to the particular force.

3. Industry Analysis - Use Porter's Five Forces model to analyze the characteristics of ACC's industry environment.