Alaska Airlines Case Study

Analysis and Diagnosis

A. What is the problem in need of addressing at this point in time? Describe which forces are driving the change effort.

B. How did this problem arise? Determine how this problem is currently impacting the organization.

C. Identify the specific organizational needs driving the change. Explain each.

D. Identify specific variables, conditions, issues, individuals, and other factors that will impact the change effort negatively. Describe how these should be handled prior to planning the change effort.

E. What are the underlying causes of the problem? How should these be addressed?

Institute Change

A. What actions need to occur for this change to become part of the organizational culture? Defend each action.

B. What infrastructure mechanisms need to be in place to maintain and sustain the change into the future? Describe the importance of each.

Instruction:

Compose a detailed account to the questions above in 2-3 pages.

Sources must be cited with APA format.