Aim and Objectives

The aim of this research is to identify and analyze the competitive advantages of export orientated railway products of CSR in global marketplace. Main objectives are: 1. Identify the key success factors in CSR's product and service. 2. Explain the marketing strategy of CSR in developing countries by marketing theories. 3. Explore the opportunities for future development in global competition

Research Methodology

This research will use exploratory approach, and such research requires qualitative methods such as grounded theory and those informed by phenomenology (Tsang, 2009; Tsui, 2004,). Qualitative research aims to obtain an in-depth understanding of human behavior and the factors that govern such behavior (Creswell 2003) in comparison with quantitative method.

Methodology in this research would be secondary data observation, questionnaire and interview, marketing strategy analysis by using Marketing Mix, SWOT and environmental analysis. This research plan to carry out an investigation to the 3 out of 20 CSR export orientated subsidiary in south China by sending questionnaire, which includes organizational structure, performance evaluation , price and promotion, total 150 samples have to be sent out to assure the reliability and validity of the research.