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Against the plain white background of a large billboard is a picture of a woman walking arm-in-arm with a man, though the man is only partially visible. The logo and name of a perfume appear prominently in the lower right corner of the billboard. The copy reads, “Entre Nous, the scent of a special woman. Are you that woman?” What’s wrong with this advertisement?

A. There are too many words in the copy.

B. The perfume container isn’t visible.

C. The man should be pictured completely.

D. The background is too plain.

Operation Management, Management Studies

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