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After reading the resource articles that discuss social media and using your own observations, closely examine the various types of social media used by an organization. Review this example of the Boston Celtics successfully utilizing social media. What platforms are most used by organizations? Is there a relationship between successful organizations and the effective use of social media? Do you notice any trends in regard to social media and sports organizations? How can branding be enhanced through the use of social media? Use specific examples to support your rationale.

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