After reading the case study of ZARA, prepare a 2000 - 2500 word report (executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable Zara to become so successful.
Contrast this with Dell and Myer and a top 500 listed company on the Fortune 500.
In your report you need to consider :
o The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company?
o How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?
o Are there similarities between Zara Dells and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?
Main company is zara and compare with myer, dell and any one of top 500 companies.