After reading the case study excerpt and visiting the website for Cirque du Soleil, compose a short essay in which you address the following questions:

What strategy does Cirque use to create value and achieve a competitive advantage?

How does this strategy determine what role behaviors Cirque employees must demonstrate? Describe and analyze Cirque du Soleil's unique recruitment and selection process and consider which of its practices are transferable to other service industries.

Your assessment should also include a section detailing where you obtained the information sources, as well as the methodology used to perform any analysis. This project should follow a structured approach and should be prepared and presented as a professional essay approximately 2,000 words long and marked according to the Glion Assessment Grid.

Please note you are being directed to an excerpt from this case study, rather than the whole study. The excerpt is sufficient as a start to your own investigation into the company. You are expected to look for up-to-date material on Cirque du Soleil for your analysis and not depend on the existing case study, which is, therefore, not provided here.