After reading the case, please responds to the case questions in a 3 page APA formatted paper.

1. Is Veja more or less successful than other brands in the ethical fashion movement? Explain your criteria.

2. In which key ways does Veja's business model differ from that of conventional fashion industry firms? What role do those differences play in terms of partnership and acquisition?

3. How did the founders build the brand? Did they use any magic ingredients, or was it business as usual?

4. How did Veja's founders choose brand, product and process extensions?

5. Provide your best estimate of Veja's worth. What considerations are included in your valuation?

6. If Veja were to sell to Timberland, what would be the consequences on the ethical fashion industry and the conventional fashion industry?

Attachment:- Case.rar