After reading Osterwalder & Pigneur's Business Model Generation , post answer to the following questions:

1. Earlier in the course, we've discussed the Airbnb case and analyzed its business model canvas. Which of the five business model patterns presented better describes Airbnb? Explain your answer.

2. FREE as a business model sounds contrary to what we're normally taught in Business School (profit-seeking is king in a business). Explain in your own words how this kind of business models can be sustainable.

3. Identify a business that operates with a Long Tail business model other than those referenced in the book. Explain your answer.