After having spent 11 years working for a large Canadian bank as an account officer in central Vancouver, you have decided to pursue your lifelong dream of opening your own business with your brother (also tired of the corporate rat race). As avid outdoorsmen, you and your brother seek to establish an adventure tour company in Squamish BC that specifically focuses on kayaking and backwoods skiing. You have an opportunity to apply for seed funding through a local government initiative but you must first complete a 1-2 page elevator speech that addresses the following questions: Why would your business be successful? What ethical concerns should you consider in the establishment of your business? What form of business ownership do you propose and why? Why do you feel you have what it takes to be successful entrepreneurs?