After choosing an organisation, your next step is to identify and describe the target market for the products(s) about which you are writing.

Try to be more specific in your in your description.

Try to pinpoint the thing(s) that make(s) the target market respond to the firm’s marketing mix in ways that are different from people who are not members of it.

For example (Product Shampoo A brand): target market is “young mid-to-upper class women who wash their hair, perceive that they might have a dandruff problem, who are motivated by prestige and glamour, who like to pamper themselves and are willing to pay a little extra to do it.”

A good statement lets you say who is in the target market and who is not.