Q. "Advertising" Please respond to the following:
• Advertising during the Super Bowl is pricey and reserved for mega brands, but local television stations are allowed to air local advertisements during the broadcast. Size up your local market to determine at least three local businesses which could justify the extra advertising expense to air a commercial during the Super Bowl. Be sure to support your answer with evidence on elucidate how the advertising would benefit these businesses.
• Entrepreneurs are often tasked with wearing many hats, including building sales, marketing, and operations, to name a few. Advise a friend who wants to open a coffee shop in a popular neighbourhood which currently does not have a coffee shop on elucidate how to spend her marketing time and budget (presume both time and budget are limited).